What is this thing we call Autodesk Showcase? It's a real-time 3D presentation program and a rendering program. It does not replace 3DS MAX. While you can create some pretty amazing videos with 3DS MAX, you can get pretty close with Showcase. The advantage of Showcase is the learning curve. 3DS MAX is geared more for the entertainment industry while Showcase is more suited for AEC. See my video below. All objects were created in AutoCAD. Materials and animations were done in Showcase. No other software was used. There is a lot more we can do with Showcase. Please let me know if you'd like to see more Showcase videos.